Österreichische Lotterien & sklera:

Over 700 distribution partners equipped with Samsung Tizen displays

About Österreichische Lotterien Ges.m.b.H

Österreichische Lotterien is a well known Austrian company active in the gambling industry. It offers a wide variety of games and lotteries of the highest quality to interested adults. Additionally they maintain their own sales network, which also includes tobacco shops.

Small PNG Österreichische Lotterien Logo Vektor zentriert

The requirements:

Österreichische Lotterien were faced with the challenge of regularly and uniformly distributing the latest digital content to 700 of their top performing sales outlets – current jackpot sizes, betting quotas, or simply advertisement for their range of games and lotteries.

Moreover, the innovative digital screen ads enable them to approach new customers. Moving pictures on screens draw attention – especially among customers queuing in store.

Werbescreen c Flor Digital Artist web

Our solution:

Based on extensive functional requirements and security considerations sklera and our partners Solo IT and y-doc created a tailored set-up, hosting our sklera professional solution in the private cloud environment of Österreichische Lotterien.

In close cooperation with Österreichische Lotterien a solution was implemented which – in addition to the numerous features that already come with sklera professional – also included two newly generated adaptations: the direct bulk import of location data and display information, as well as the import of associated screen categorizations into the sklera cms – all in one step. This is especially important as not every point of sale offers the same range of products.

Furthermore, we automatically import the latest content from the central systems of Österreichische Lotterien into sklera's media library via interface. A manual upload is thus not required – and updated Jackpot information is automatically distributed.

Since July 2020 the sales outlets have been steadily upgraded to use Samsung Tizen screens connected to sklera - by now 715 locations all across Austria have been refitted.

The success speaks for itself: advertised products performed better than those at comparable locations. By investing in digital signage displays both the economy and distribution partners receive a measurable boost.

Werbescreen3 c OELG web

Intuitive

A user friendly HTML5 interface, which only requires a web browser, enables easy content management.

Central & Customized

Content can be categorized and screens grouped. This ensures that only content relevant to the sales outlet is displayed - and maintenance effort is kept within limits.

Tailored

sklera closely collaborates with partners to create tailor-made solutions for our customers.

  • Screen Installation 6
  • Werbescreen2 c Flor Digital Artist web
  • Screen Installation 7
  • Screen Installation 6
  • Werbescreen2 c Flor Digital Artist web
<
>
  • sklera enables us to have a modern, customized advertising presence in hundreds of sales outlets. Brilliant!
    Andreas Schlitz
    Project LeaderÖsterreichische Lotterien Ges.m.b.H

Photo credits: Österreichische Lotterien Ges.m.b.H, Flor Digital Artist

digital signage made easy

Contact
Schönbrunner Straße 131/2/1
A-1050 Vienna, Austria
Always Up-To-Date
Deutsch
2022 sklera GmbH